Our last WordCamp Croatia was held in Rijeka and Split will host it this year. Next year? Who knows. As every location is unique, branding is the perfect opportunity to highlight that location. And with changing the WordCamp location each year, we wanted to develop something new that could be (at least in some form) be used over years to represent that. We present you the new visual identity for Croatian WordCamps that will be used for the first time at WordCamp Split.
The logo consists of two important elements – an outer mask and a symbol on it. Outer mask is formed as a simplified checkerboard, which is also a base of Croatian national coat of arms. In the world, these squares are a symbol that a lot of people associate with Croatia so we wanted to use it as a base for our logo.
Name tag uses the same visual elements (squares) as we see on the logo itself. (name on Name tag is here just for the visual purposes, we don’t know if Matt is coming to Split;)
While the mask will stay the same for every Croatian WordCamp, the unique element inside that mask is location specific. For WordCamp Split, we decided to imitate the famous WordPress “W” symbol by using styled pillars that cast a shadow and thus form the W-shape. These antique roman pillars are often seen in Split, whether you are visiting the beautiful Diocletian Palace, Peristil or some other antique site.
We hope you’ll like the branding and wear T-Shirts featuring WordCamp Split logo with pride.
This is T-shirt for WordCamp Split organizers. Attendees will get different color (and if you were in Rijeka last year, you know which color it is;)
A (front–end) Designer. Also Gamer. And Stargazer. ABBA fan. Not necessarily in that order.
I have more than 10 years of experience working on the web, including planning, prototyping, designing and coding standards–compliant — semantic websites and interfaces. I'm also a strong advocate of responsive design, building mobile–first interfaces with usability and accessibility in mind. When working on bigger projects, I prefer to build a modular design system which enable developers and clients to think of design elements as stand–alone blocks and build new pages and scenarios with ease.
I love playing games. Adventures, simulations, strategies… You really have to appreciate the hard–work that went into building specific games: from stories, textures and models to overall game dynamics. Although my gaming days are far behind me, I still enjoy casual gaming. I’m also an ABBA fan. I prefer Star Trek but may the force be with you. I visited Omaha beach, finished Tough Mudder race and ran two half–marathons so far.
View all posts by Lucijan Blagonic
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