{"id":436,"date":"2016-07-12T07:47:14","date_gmt":"2016-07-12T05:47:14","guid":{"rendered":"http:\/\/2016.split.wordcamp.org\/?post_type=wcb_session&#038;p=436"},"modified":"2016-07-13T07:09:40","modified_gmt":"2016-07-13T05:09:40","slug":"designing-a-brand","status":"publish","type":"wcb_session","link":"https:\/\/split.wordcamp.org\/2016\/session\/designing-a-brand\/","title":{"rendered":"Designing a Brand"},"content":{"rendered":"<p>How to make your WordPress product stand out from the crowd. Designing a visual identity and building a brand around a plugin or a theme is important, but often neglected. Talk goes into basics of designing brand identity, showcases examples of recognizable brands in the WordPress community and describes how anyone can create a (basic) brand for their product even without an extensive design background. Goal is to raise awareness around branding and teach basics that can later be applied to any digital or real-life product.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to make your WordPress product stand out from the crowd. Designing a visual identity and building a brand around a plugin or a theme is important, but often neglected. Talk goes into basics of designing brand identity, showcases examples of recognizable brands in the WordPress community and describes how anyone can create a (basic) &hellip; <a href=\"https:\/\/split.wordcamp.org\/2016\/session\/designing-a-brand\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Designing a Brand<\/span><\/a><\/p>\n","protected":false},"author":8596356,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1472907600,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[433],"footnotes":""},"session_track":[],"session_category":[],"class_list":["post-436","wcb_session","type-wcb_session","status-publish","hentry"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7sGwI-72","session_date_time":{"date":"03. 09. 2016.","time":"15:00"},"session_speakers":[{"id":"433","slug":"natko-hasic","name":"Natko Hasi\u0107","link":"https:\/\/split.wordcamp.org\/2016\/speaker\/natko-hasic\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/split.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/436","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/split.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/split.wordcamp.org\/2016\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":1,"href":"https:\/\/split.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/436\/revisions"}],"predecessor-version":[{"id":437,"href":"https:\/\/split.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/436\/revisions\/437"}],"speakers":[{"embeddable":true,"href":"https:\/\/split.wordcamp.org\/2016\/wp-json\/wp\/v2\/speakers\/433"}],"author":[{"embeddable":true,"href":"https:\/\/split.wordcamp.org\/2016\/wp-json\/wporg\/v1\/users\/natko"}],"wp:attachment":[{"href":"https:\/\/split.wordcamp.org\/2016\/wp-json\/wp\/v2\/media?parent=436"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/split.wordcamp.org\/2016\/wp-json\/wp\/v2\/session_track?post=436"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/split.wordcamp.org\/2016\/wp-json\/wp\/v2\/session_category?post=436"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}